Short YouTube segment (Matt Wolfe, uploaded July 29, 2024) discussing using SEO to scale newsletter subscriptions. Speaker explains a growth example (1,000,000 monthly visitors → 3% conversion → ~30,000 subscribers) and how subscriber value compounds over time, arguing that an investor mindset (Warren Buffett analogy) favors long-term SEO investment.
Big goal for you is like, how do I get like a million people a month to come this thing? Then how do I get 3% of them to convert to your newsletter? So, you know, was that 30,000amonth? And then it's like, you know, one of the things they do at the boring audit Sprint is they're like, if a newsletter subscriber is worth $2 to you because you monetize it this way, then all of a sudden you're getting in six months, $60,000 worth of value every single month. And then when most people don't realize, and then it compounds. So it's not like you get 30,000 month 6, and then 30,000 month 7. It's like you get 30,000 month 6,33,000 month 7, 36,000 and so on. So that's the kind of cool part about SEO that I really like. I feel like if Warren Buffett was an Internet marketer, he would be like all about SEO 2.0 right now.
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