Matt WolfeFutureTools.io · Founder of Future Tools | Host of Next Wave Podcast

The Real Disruption AI Brings to Tech

6 Aug 2025 · 1 min

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Speaker (Matt Wolfe) argues there's a shift from SaaS (software-as-a-service) toward AI systems that actually do work for people rather than just enabling faster workflows. He raises a provocative example—could platforms like HubSpot move from tools to doing marketing or sales for customers—and frames AI as a discontinuous change (a "car" not a "faster horse"). The speaker predicts downstream effects similar to the automobile: new professions and infrastructure (e.g., "gas stations and roads") will emerge alongside AI.

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We started to notice there's like this shift from SaaS software as a service to what we think is going to end up being was even talked about like should HubSpot actually do marketing for people or do sales for people? It could go that far. What we think right now is that like the key differentiator between technology of the past, like cloud or Internet or mobile and then AI, those were all enabling technologies that let you go basically faster. So it's like if Henry Ford said if I built what people asked for, I'd have given him a faster horse. So we actually had that internal debate are we building faster, like providing faster horses or are we providing cars? And I think that AI, when you start to shift to it, doing work is a lot more on that car standpoint because with cars, what came along, you had new types of professions, you had infrastructure changes with gas stations and roads. I think that's the kind of equivalent that we'll see with AI.