Matt Wolfe breaks down the backlash to Toys 'R' Us's AI-generated ad. Viewers questioned why the company didn't hire real people or visual effects artists instead, and Wolfe suggests the bankruptcy may have forced cost-cutting. The ad sparked significant online criticism.
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The Toys R Us video is interesting to me because I'm wondering what sort of reception it's going to get. I don't know if that's airing on TV already right now or just kind of circulating on the Internet, but almost every scenario where AI Was used in this kind of thing, there was massive negative backlash. There is online right now. People are quite hateful. I don't quite understand it. I guess the argument is like, well, why didn't you just hire real people, real visual effects artists to go make that? You know, you would have employed more people if you did. But, I mean, they're a company that went bankrupt, you know, so, like, they're probably looking to cut some costs in some place. Yeah, yeah.