Matt Wolfe breaks down SEO to one thing: Google watches whether people click your result and actually stay on the page. Technical stuff like URL structure barely matters. He builds Future Tools around keeping visitors engaged instead.
Here's a really oversimplified version of what SEO is. When somebody searches something out on Google and Google gives them a result and they click on that result and then immediately click away, Google goes, oh, okay, we didn't show them the right result for the thing they just searched for. Let's not rank that as high for this same keyword. Next time, if you search something out on Google and then click a link and you stay on that link for a long time, Google goes, okay, they clicked on this link and didn't immediately come back. That must have been the, the right thing to put in front of them for that search result. Let's make sure they stay highly ranked or move them up the rankings a little bit. So when it comes to SEO, your job is to make sure that for whatever search terms somebody might search your site out for, you're actually providing that thing to a degree where they stick around on that website. Now, there are other factors. Technical SEO and making sure your URLs are structured properly and making sure you have a certain density of keywords inside the articles and all that crap. I pay attention to none of that. My Future Tools website is really well SEO'd. I just make sure that when people click to my website, they're getting a valuable resource that ideally they want to stick around at the.
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