Matt Wolfe explores how AI can now generate watchable videos from text prompts and asks whether TikTok or Meta could use engagement signals to auto-generate personalized content. If platforms start creating videos that match what keeps users watching, do human creators become unnecessary?
If we can generate videos with prompts right now that look really good that people want to watch, at what point Does Meta and TikTok still need the human to actually physically type the prompt? Right? If I can get on TikTok and start scrolling and it knows what videos I sort of pause on for a minute and watch the full video, and then I go to the next video and I kind of skip over it quickly. That's how TikTok learns, right? It pays attention to what you sort of stick on and what sort of stuff you scroll past quickly. Gives you more of the stuff you stick on and gives you less of the stuff that you scroll past quickly. Well, at what point point do the AI algorithms go, okay, well, he tends to stick on this kind of stuff. Let's generate prompts in the background that just generate more videos, like the stuff that he sticks on at that point. Are the creators still necessary? Because I'm getting my dopamine hit of like, oh, I like that video. Ooh, I like that video. But it's just being generated in the background.
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