Matt Wolfe explains why AI defaults to purple in design: it's what's most common in training data. Give LLMs specific colors and light/dark modes instead of vague requests like "make it beautiful."
A beautiful site can be a lot of things. And one of the problems with beautiful site as a term is that beautiful is highly subjective. It's not very Precise. And oftentimes LLMs are trained to be in a way that beautiful means purple. Gradient means, you know, like always the same super bold font. And you know, it's very generic as a term. So, you know, as you dive deeper into each of these categories, you get into light mode or dark mode, and then you have also the accent color. So this is super important because every website has has a brand color that differentiate from the rest. So obviously, if you don't say anything, you just say beautiful. It's always going to be purple. I don't know why AI loves purple. Maybe because in recent years, many designers are using purple. So it's trained on that.
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