A brief conversational clip from Matt Wolfe's June 7, 2024 YouTube video arguing that despite improvements in AI search and chat models (Perplexity, Meta AI, ChatGPT), most people will continue to use incumbent Google Search due to 20 years of muscle memory and built-up habits; community-building products may retain niche users but incumbents will dominate for the majority.
I think there is a chance for the ones that build community around them, but I also think the majority of the world still going to migrate towards the big incumbents overall.
Yeah, I mean it's really tough even if your model is a little bit better. I'm used to Google Search, although that's even been disrupted. I'm using Perplexity a lot. I'm using Meta AI. I'm using ChatGPT now on my Mac, which has been awesome, but I think for most people it's like muscle memory over the last 20 years. They're probably still going to use Google Search. Even if these models like benchmark a little bit higher, the average person couldn't care less. I'm not huge on predictions, but I love just being on the play by play like you guys, and so it'll be fascinating to watch it all play out.
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