
Mauro Stendel challenges the common claim that overall consumer spending has decreased. He explains that while traditional brick‑and‑mortar consumption is indeed falling, digital and online sales are rising exponentially year after year. He emphasizes that the location of a business matters: if a seller is not present on the platforms where customers now shop, sales will naturally decline. Stendel lists the main online channels—Amazon, MercadoLibre, Tiendanube, Shopify—as viable avenues for selling products. He then offers a concrete call to action: viewers who comment the word “clase” will receive a private, step‑by‑step tutorial covering everything from opening an online store to product sourcing, supplier negotiation, and import logistics, enabling them to launch a solo entrepreneurial venture.










