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In this short promotional video, Mauro Stendel tells owners of brick‑and‑mortar businesses that they have already completed roughly 80 % of the effort required to launch a successful e‑commerce store. Because they already have a product catalog, suppliers, and pricing knowledge, the only remaining tasks are the technical steps of building the online shop, publishing the products, and opening a new sales channel. Stendel invites viewers to comment “info” to receive private, personalized guidance on how to set up the online store and scale sales beyond their local neighborhood to a nationwide audience.










