This is a YouTube video titled "Your design isn’t MAGICAL" containing a conversation between two speakers discussing the challenges and insights related to achieving a 'magical' quality in design work, reflecting on experiences from design school and the creative process. The speakers explore the importance of experimentation and having a clear vision in design.
I remember when I was back in design school, my typography.
Professor would critique.
Our work and he would tell us, just not magical yet, you know, I won't know it until I see it. And I remember getting.
So frustrated that.
He could not put his finger on why it wasn't magical. I just wanted to.
Be told what to do. But the truth is.
The magic comes from exploring and experimenting and trying things out.
But the thing that helps with the.
Whole magical.
Process is to have that.
Vision, to.
Have those adjectives that you.
Can pin towards the thing that you're working on.
