Megan Killion argues that AI and automation in sales amplify existing problems like poor targeting, generic messaging, and messy data instead of fixing them. Scaling broken processes just makes them bigger.
But what I don't believe in is that more automation fixes a bad revenue system. If your targeting is lazy, AI makes it faster. If your messaging is generic, AI makes it louder. If your CRM is a mess, AI does not magically create clean judgment from your dirty data. You are not solving the fire by pouring gasoline on it. And we've all been on the receiving end of that. More calls, more emails, more LinkedIn messages, more fake personalization. If you hate receiving it, do not build a system that does it to other people.
