Authenticity in Outbound
6 Oct 2021 · 1 min
0:31
Megan Killion explains why forced topics fail in outbound outreach. Instead, find genuine shared interests like fitness or gains to build real connection with the people you're reaching out to.
Megan Killion explains why forced topics fail in outbound outreach. Instead, find genuine shared interests like fitness or gains to build real connection with the people you're reaching out to.
Ultimately, this is about connection. And one thing of note here is don't force it. If you're not into sports, trying to talk to somebody about last night's game, it just doesn't feel real. But if you do, like Anthony, for you, right? If you see somebody that's into fitness, it's such an in for you. Like, hey, man. Yeah. Wanna talk about your gains?
