Customers buy from people, not products. Salespeople who show their true selves and clearly define their ideal client create genuine messaging instead of vague pitches. Know who you are and who you're selling to.
One of the things I push a lot in sales is to be authentic, to be transparent, to be who you are, because people buy from people no matter what you're selling. So you need to be that person and put that out there. The other side is thinking about your ideal client and really defining that and going deep on understanding them. You have to define yourself and you have to define your buyer before you can do anything, because otherwise all of your messaging, all of your content, it's going to be wishy-washy. And it's not gonna feel genuine.
