A sales rep cold-calls Ara to pitch a retargeting tool that Mudwater uses to cut costs on Facebook, Instagram, and Google ads. Ara passes, directing them to email david@seed.com and timmy@seed.com instead.
Hey, is this Ara? This is. Hey Ara, this is a sales rep cold calling you on a Monday morning. Instead of a boring pitch, could I ask you a fun question? Sure. So have you heard of Mudwater?
I have heard of Mudwater.
Mudwater is using a secret little tool that's allowing them to retarget without paying for the clicks and impressions that Facebook, Instagram, and Google charge you. And, uh, I just noticed you're kind of in the same space for them and wanted to give you a call And see if you're open to hearing a little bit more about that, as it could lower your customer acquisition costs.
Yeah, it wouldn't be me. Just email david@seed.com and CC timmy@seed.com. K-I-M-M-I-E.
Okay, they're in charge of the digital side.
Yeah.
Perfect. Got it. Appreciate you, Ara. Have a good one. Yeah. Bye-bye.
Yeah, so I would say like more than six times the amount that joins your internal email list. Unlike Facebook or Google, we don't charge you for sending emails, opens, or even if they click on them. You only pay us for sales that happen after they. clicks back. That's like, I would put that at the very, very top. Like, you only pay us for sales that happen.
