Megan KillionFounder & Chief Consultant, Pisces Growth Consulting · I help MSPs kill bloated offers, simplify sales, and close better clients | Over 550m in New B2B Tech Revenue Sourced ETHICALLY | MSP | Telco | CDN | Edge | Cybersecurity | Author of MSP Sales Playboo

🎥 Exciting Insight: "Navigating the 'What' and 'How' in Event Marketing" – A New MKC Video! 🌟

28 Feb 2024 · 0 min

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0:29

Event marketing teams often get stuck on execution details without first clarifying what they're actually selling. Technical decision-makers need to understand your core message before they can engage on the specifics of how you'll deliver it.

I'm happy to go deeper into like a specific solution if you guys have questions about your own booths and how your marketing is working. But I think a lot of us get really deep in the how more so than the what. And like, don't get me wrong, the technical decision makers walking around conference spaces, they care about the how, but first they have to understand what to be able to have the conversation about how.

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