Ryan Lacerda tells the MKC XDR class that cold calling works when you're having a real conversation, not pushing for a meeting. Sound natural and curious, not like you're reading from a script.
Having the conversation is what you should go for, right? People say go for the meeting, but you're really not going for the meeting. You're really going to have a conversation to see if a meeting is relevant, right? So when you're looking for deeper understanding, if you say it, you know, without saying it and scrambling over your words and sounding like you're just saying a line because that's what somebody told you to say, if somebody can hear that you're actually interested, that's sort of impact you can have.
