How to use Lavender's AI assistant inside Apollo to personalize MSP sales emails. Pull company data from the web, insert custom openers, check your email score, and rephrase sections without leaving Apollo. One catch: the score doesn't show in the sequence editor yet.
All right. Have y'all had a chance to play around with Lavender in Apollo yet? I hadn't really played with this, especially not considering all of the new stuff that Apollo has added, like plays and buyer signals and all sorts of cool stuff. So today I just wanna focus on how you can make your sequences better with just like one little tweak. We're gonna use one of my own sequences rather than a client sequence. So let's look at MSP lead generation, right? This sequence targets MSP owners that are looking for some help with lead gen. All right. So here is one where I am using Lavender's personalization opener already. I just tweaked this this morning. And yes, it is Saturday and I am working and I had surgery this week and I look like shit. We'll just call it out. Okay. So what I used is AI Assist and I went with personalizing the email and using personalized openers. So what that does is it adds this little tracker here through Apollo where it tells it to use a personalized opener. I'm gonna go choose a contact who might be like relevant. Let's see what we can find. go with Andrew. So it's going to see what information is available about Andrew on the web. I could go with his job focus. Oops, can you guys still see me? I don't know what just happened. There we go. Okay, um, hopefully you can still see me. So we can go with his work anniversary, his company mission, or his job focus. If I go with the company mission, it's going to say, I noticed during my research on information technology and services telecommunications space that Grove Networks offers highly specialized service to hospitality customers. Right. So then, or I can do job focus, whichever one of these I wanted to go with. I'm using company mission for this one. So that personalization, and then I'm just following my regular thing, right? I'm saying founders and CEOs shouldn't be running marketing and lead gen. Let's see what my score is on this email overall. Score me, Lavender. Okay. Doesn't want to, but that's okay. You can also use this AI assistant. To rephrase a specific part. So like, let's say I wanted this to be rephrased. Maybe I want to simplify it. So I could change this. I'm not actually going to, but I could. I really wish Apollo would let me score this email. So I'm just going to save this for now and see if I come back into it, if it'll let me see the score. This is like the very first email cadence that I wrote when we launched lead gen at MKC, and I've been optimizing it ever since. So it doesn't always reflect the best of our work because it's older and it's— but it is constantly getting updated. Let me know if you have any questions about how to, how to use Apollo in Lavender or Lavender in Apollo.
