Megan Killion walks through LinkedIn basics for job seekers and new users. She covers profile optimization with keywords and headlines, getting endorsements and recommendations, highlighting volunteer work, and growing your follower engagement.
Oh. This class is very, very introductory. How to use LinkedIn. Hit that react button and raise your hand if you already have a LinkedIn. One thing I highly recommend for job seekers is that you create a personal website that is your resume. There's a ton of free options out there to set one up. One of the things that I do for clients is write custom about sections, and it's very much search engine optimization, similar to when you write your resume, because when recruiters are looking for candidates, they're searching for key fields on LinkedIn, and if they put something in like, say, B2B technology, my profile would pop up in one of the top results because I've used the term B2B technology repeatedly in my profile. This is a dashboard which you will all get when you sign up for LinkedIn, and it just kind of tells you how you're performing. This says that I'm an All-Star. I'll be honest with you, I'm not even in the top 10% of LinkedIn influencers, but it means that, you know, I've completed my My profile. When you sign in, you should have a dashboard that's giving you prompts on what to do next. You can see that I have 12,389 followers, which is insane considering that a couple of years ago I had zero. And that comes from posting content. So since 2016, I've been collecting recommendations on LinkedIn and deleting the ones that have become completely irrelevant. Endorsements are also key and can really help your profile to stand out. When, when someone is talking to me about a business development job and they see that I have over 99 endorsements for business development, that's a very key indicator that I'm capable of that job. Now, if I go into edit this, I can kind of show you how this works. You're going to pin your top 3 to the top. Then it automatically filters these by interpersonal skills, tools and technology, and other skills. And the more recommendations or endorsements you can get for each of these, the better. Volunteer experience. I volunteer a lot and I actually don't have all of my volunteer experience up here. But at one point I did go through and add everything because this is another place where you can highlight skills that might not have been paid. On LinkedIn, you have a little bit more space to go in depth about what it is that you do, the type of value that you add, and how you accomplished your job. Anything you did really well while you were there. What you put on your LinkedIn depends a lot on what you're trying to accomplish. LinkedIn is hugely about optimizing for search results. Here is a headline that I love. Gabby is a LinkedIn rock star. She has a ton of engagement, ton of followers, and all of that kind of starts with this headline here. Your LinkedIn is your personal brand for your career. So if you're in a job that you fucking hate and you want to get out of, do not put that at the top of your profile. Feature something that's more in line with what you want to Video.
