Megan Killion and Ryan Lacerda Team Up for Cold Calling Advice

25 Sept 2021 · 1 min

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In this segment, Megan Killion explains her approach to outbound outreach, emphasizing that she primarily engages in warm calls—contacting prospects who have expressed interest or with whom she has prior interaction—rather than dialing cold lists of strangers. She illustrates this by describing a recent day where she made two calls that were requested via LinkedIn, highlighting the contrast with traditional cold calling. Killion notes that as her career has progressed, she focuses on reconnecting with known contacts, viewing indiscriminate cold calling as disingenuous and misaligned with her business model.

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Because of the type of business that I run and the way that people come to me, I warm call a lot. Like, I've made 2 calls today, but they were calls that were asked for. Mm-hmm. You know, like somebody was in my LinkedIn and I was like, okay, what's your number? I'll call you up and we can talk about it. That's very, very different than calling a cold list of people you have no relationships with. When you get to like where I am in my career, I'm mostly reaching out to people I've talked to before. So like, it's disingenuous for me to sit here and be like, hammer the phone!