Megan Killion and Ryan Lacerda discuss launching affordable cold-call packages at $25 and why one chose not to become a consultant. They explore how sales and buying behavior have shifted toward digital and marketing approaches.
I'm probably gonna launch like something about like these little packages I wanna do, like $25 cold call success, $25, you know, whatever. Like just fun fact is I'm not gonna become a consultant. There's way too many of y'all, honestly. Just, it's—
No, I do that for like, my sales consulting is not my main business at all. Like marketing is the business. I adjust a lot of times because I've been a sales leader. And the answer is just that, like, a lot of companies are struggling with sales changing right now. The way people buy has changed, and I think it's a permanent shift that we're seeing. So really what I do is I come in and update people on what's changed and how, like, digital is— it is— is it now.
