Megan Killian of MKC Agency walks through their outbound lead-generation process: define your ideal customer, scrape and score 100-200 prospects from Apollo.io and Hunter.io, load them into GlassHive CRM, send 5-12 email touches monthly, and have SDRs cold-call 100-160 hours over six months. After six months, keep the leads and CRM for $200/month.
Hey, hey guys, I'm Megan Killian from MKC Agency, and I'm here to tell you a little bit about how we can add revenue to your pipeline by building you an outbound engine and getting some lead generation going. Here's how our process works. We meet one-on-one to talk about your ICP. Together, we fill out an ICP builder that then becomes a lead scoring document for your business. We go down into what industries you do best in, what size companies, some technographic data, and we get really, really tight on who buys from you, who you like working with. Then my team of market researchers and admins are gonna go out and they're gonna scrape the internet using tools like Apollo.io, eGrabber, Hunter.io to get a list of contacts that we might wanna email or call for you. Then the real fun starts. My team sits down and they score every single lead for you. Most clients end up saying a 21 or above is a good lead. We only upload those contacts into your CRM that we are building for you. We use Glasshive, which has a native connection with ConnectWise, to build out a contact list of, in most our plans, between 100 and 200 marketing qualified contacts that we're going to email and call for you. My team of content writers, led by myself— I have 15 years of B2B tech sales and marketing content writing experience— we write custom content that is data-informed for the buyer personas associated with your ICP, and we send out one email blast per month. That's a campaign that has anywhere from 5 to 12 touches in it. Then the SDRs are going to go call everyone on your contact list. They're going to call people who are opening emails and interacting with you more than people who aren't, but don't worry, they're going to hit everybody in your list. In our plans, you get anywhere from like 100 to 160 hours of cold calling in a bucket over the course of 6 months. So we're really going to call and call and call that list. At the end of 6 months, you You can stay with us and we'll keep doing it for you, or everything we've built is yours to keep and all you have to do is keep paying the $200 a month for GlassHive. If you're interested, contact me, book a meeting, let's talk about it. I'll give you 5 free leads just for spending the time with me.
