Megan Killion explains why inserting someone's name into emails no longer works. Use humor and pattern-interrupt subject lines instead. Check your own spam folder for examples of what actually gets opened.
Everybody knows robots can insert my name into a title. It's no longer impressive, doesn't get me to open the email. The question of the day is what does? Levity, joking, right? Make a joke, especially in like today's market where everybody's kind of upset. Just bringing some levity to the situation can help get things open. Disruption, you gotta think of like pattern interrupts. Think of what somebody's scrolling through when they see all their subject lines. A good way to do this is go look at your own junk email. Like, everybody here has a Gmail that just catches all their crap, right? Scroll through your Gmail account and see which subject lines spark your interest. Oh, I— maybe I will open this. Those are like pattern disruptors, and it works with pretty much everybody. You just need something that's going to make you stick out.
