Megan Killion explains why CEOs, founders, coaches and consultants often kill their sales pipelines by stopping content production when other business issues come up. When they pause, they lose track of where deals actually came from.
Right now, every CEO on the planet is having a heart attack because taxes are gonna be due soon and we don't know how to balance the books. Uh-oh. And they don't know where their deals came from. So like the pipeline dried up, but they don't know how. They're dropping the wrong ball because I can tell you almost always content brings you customers and it's the first thing founders, CEOs, coaches, consultants drop. They drop the content to take care of something else that's happening inside the business, and then their pipeline dries up and they, they aren't sure why.
