Megan Killion walks through digital marketing channels and tactics, from SEO and content marketing to pay-per-click and email. She covers how to target campaigns and ends with a pitch for personalized strategy work.
Digital marketing relates to any field where customers can connect with your services digitally. It is filled with opportunities for businesses of any size to leverage internet access to increase their visibility, market presence, and consumer engagement. Digital marketing is accomplished by leveraging different digital channels. These include search engines, websites, social media platforms, email, or mobile applications. By implementing a digital marketing strategy, you can better understand and interact with your audience while increasing the visibility and public understanding of your brand. Compared to traditional marketing, digital marketing is much less expensive and targeted to users based on their expressed interests and purchasing habits. There are several types of digital marketing: content marketing, search engine optimization, pay-per-click, social media marketing, email marketing, and affiliate marketing. Content marketing refers to the creation of content that exhibits your products, services, or brand. Content marketing can be infographics, blogs, videos, case studies, or written content. Search engine optimization marketing, or SEO marketing, is done by optimizing your site for higher search engine placement. This is critical since 75% of search traffic doesn't go past the first page of results. SEO marketing is done by using keywords, internal linking, as well as external linking to high-traffic sites, and improving your site credibility according to Google's internal metrics. This and content marketing are both free services. Pay-per-click advertising is done by deploying ads on other internet content which links to your website. These are targeted campaigns that can be flexibly deployed based on success rates. Social media marketing is advertising promoted through social media platforms. By paying for promoted content, your ads will reach a higher number of users, while your profile and feed will demonstrate your products, services, and brand while offering tools for customer engagement. Email marketing is a tool for bringing users back to your site and helping in the consumer buying process. Automated follow-ups, newsletters, and cart reminders are all helpful in converting clicks into sales. Affiliate marketing is a partnership with other channels which will post content to promote your brand for a fee. Your digital marketing campaign can be a combination of any of these strategies. The key is to promote consistent, high-quality content and to engage your audience wherever possible. The hardest part is over. Now it comes to the wait. Are you looking for more information or detailed action plan? Contact Megan Killion Consulting for personalized strategies to help put your brand at the front of the pack.
