The hardest part of scaling sales is hiring managers, which requires a specific personality type. SDRs follow three paths: becoming Account Executives, moving into leadership, or shifting to marketing. Building a strong team means hiring a mix of all three, and retention improves when SDRs see a clear career path.
Honestly, the hardest part of scaling is this stage right here where it's like you're profitable, you've got a core team, but you're trying to like elevate people into managing. Yeah. You can hire more people. That's really, really hard because those people are a very specific personality type. There are usually 3 different career paths I see immediately when I interview an SDR, right? You are an SDR because you want to learn and you want to be an AE. There is, you're an SDR, but I see a sales leader in there underneath. And there's really what you're good at is content and you'd be a really good marketer. And if you, if you hire like one of each, you build a really good team to move forward. When you build a strong sales development culture, they can and do stick with companies. Like the reason SDRs leave their role is because they don't see career mobility.
So you'd help us have a program for that that is appealing to the STR since you, since you know? Mm-hmm. Okay.
