Megan Killion walks through building a targeted list for your go-to-market strategy. Focus on competitors, customers' priority metrics, and picking accounts that will actually measure your success.
This week I put together a course on building the list. This should really align with your overall total marketing go-to-market strategy. You have competitors and the companies that you are selling into have different priority sets, key success metrics and goals, which is just like, how are they measuring success? Once you know that, you can build your list for customers that will measure you as successful.
