Unlock the secret to impactful vendor marketing at MSP
19 Jul 2024 · 1 min
0:30
This content was created by Megan Killion. This content was uploaded by Megan Killion. This is a YouTube talk titled "Unlock the secret to impactful vendor marketing at MSP" (uploaded 2024-07-19). A single speaker (labeled SPEAKER A) discusses vendor marketing at MSP, IT services, and telco events, arguing that roughly 70–80% of vendor marketing is unclear and fails to set sales up for deeper conversations, leaving sales teams to do extra work to secure meetings, demos, and conversions.
