Megan Killion explains how to use customer language and industry jargon in outreach and content to generate inbound leads. Using jargon wrong can backfire, but matching how prospects actually talk shifts you from cold outreach to waking up with an inbox of inbound pipeline.
Knowing what your customers say, how they say it, what they talk about, why they talk about those things— super, super important for you in your outreach, but also in your content. The most amazing thing that can happen as like an SDR is when you move from, I have to call and email and message all day to fill the pipeline, To my pipeline fills itself. It's incredible waking up in the morning and being like, oh, look at my inbox, it's full of people who wanna buy things from me. Fantastic, I don't have to cold call today. And you can do that by using their jargon. Important caveat, if you use it wrong, you sound like an idiot. So make sure you understand the words and how they're being used before you use them.
