Megan Killion explains why cold calling, emailing, and LinkedIn outreach fail without the basics in place first. Define your ideal client profile, unique value proposition, and what makes a good customer before you scale. Volume doesn't fix a broken message.
Hey y'all, I'm here to remind you that more volume is not the solution when you do not have your ICP, ideal client profile, defined. When you don't have your unique value proposition defined. When you don't understand what makes someone a good customer. Making more cold calls, sending more emails, connecting with more people on LinkedIn, None of that is gonna work until you do the work. You have to slow down, sit down, and go through this stuff. You have to define who you wanna talk to. You wanna define what you wanna say. Only then can you build an outbound engine that's actually gonna bring you more money for your business.
