Megan Killion argues that increasing outreach volume without first defining your ideal client profile and value proposition wastes time and money. Slow down to nail your audience and messaging before scaling cold calls, emails, or LinkedIn outreach.
Hey y'all, I'm here to remind you that more volume is not the solution when you do not have your ICP, ideal client profile, defined, when you don't have your unique value proposition defined, when you don't understand what makes someone a good customer. Making more cold calls, sending more emails, connecting with more people on LinkedIn, None of that is gonna work until you do the work. You have to slow down, sit down, and go through this stuff. You have to define who you wanna talk to. You wanna define what you wanna say. Only then can you build an outbound engine that's actually gonna bring you more money for your business.
