How you sound on a cold call matters more than what you say. Skip the fake enthusiasm and "hey, is this Megan?" Instead, use a calm, confident tone that signals you're not desperate. The speaker credits this one shift with transforming their sales results.
One little nuance there before I even jump into that is the way I start that call. You don't want to sound too excited. You don't want to say, hey, is this Megan? Right? Because that's— she's already know— she already knows that if there's excitement, it feels like they're trying to— they've got something to gain from you right away, right? They're not your best friend. Right. And you might think that's not a big Tip, that's massive. That's one of the biggest things that changed my trajectory, and that was, like I said, nailing down that right tonality.
