Megan KillionFounder & Chief Consultant, Pisces Growth Consulting · I help MSPs kill bloated offers, simplify sales, and close better clients | Over 550m in New B2B Tech Revenue Sourced ETHICALLY | MSP | Telco | CDN | Edge | Cybersecurity | Author of MSP Sales Playboo

Why Acronyms Aren't Enough | The Shift B2B Tech Companies Need in Sales

1 Nov 2023 · 1 min

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0:31

B2B tech salespeople who just know the acronyms don't close deals. Telecom companies hire people who can recite jargon but don't understand sales methodology or buyer psychology. The real shift is training reps on proven sales practices, not industry language.

How many people have bought something because the acronym just really spoke to you? No, no, you don't buy it just because someone throws letters at you and don't— doesn't explain what they mean. That tech jargon doesn't do it for you. Most telecom owners, they hire that sales guy that like gets what the acronym means, but not the sales guy that understands sales process or sales methodology or buyer psychology or any of those things.

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