Megan Killion breaks down cold email rules: add value first, offer something free upfront, follow up to confirm they saw it, and get the basics right. Two speakers discuss how to actually get responses in sales outreach.
You wanna start with a hook is that you have to bring value to the table. You have to be giving them something worth reading. Don't fall into the trap of just like sending the email because something on Google made you think that you should. Be transparent.
What would that sales flow look like over a few different emails?
So first one, give it to 'em for free, right? And then the second one, If you don't hear back from them, ask them if they looked at it. When you send your email, you have no idea what mindset somebody's gonna be in when they get to it.
Also, make sure you're correct.
And like I said at the very beginning, add value, add value, add value.
