Branding Skincare for Women Over 50

So I've been working on brand personas. And a brand persona is kind of the personality of your brand and who it's for. And so you start to craft this person that you're gonna be marketing to and to share the product about. So I'm working on one that is about a 50-something-year-old woman, skincare. And in my research, I find that women aren't like wanting to be pandered to about, we're gonna make you look young, we're gonna make you look young, you gotta be young, young. And these women are annoyed that they're being condescended to like, you old, you old, wrinkles, wrinkles, I got these wrinkles. And then they're using 15-year-old models to market their skincare, Chanel. And they know they're not gonna look like they're in their 20s. They don't want to. It seems like it's always about turn back the clock. We gotta fix you. There's that older women are a problem that need to be fixed. Your wrinkles, we gotta remedy these wrinkles. And older women are like, we cool. I feel sexy, I feel good. I want my skincare to reflect that. I think that brands need to stop telling women what they need to be insecure about so they can provide us with the answer. Use older women in your marketing materials and treat older women like they matter, like they're fucking sexy, but they know it.