Mendell Gosnell, CPMPrincipal Broker, Centurion Real Estate Services · Helping Real Estate Investors Build Generational Wealth Through Smart Property Management | Branch Offices in Salem, Corvallis, Eugene and Redmond.

How to Force Appreciation on a Multifamily Deal (Value-Add Explained)

3 Sept 2026 · 1 min

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In this brief commentary, Mendell Gosnell, CPM explains how a multifamily investor can engineer property appreciation before purchase by analyzing the existing rent roll for upside, planning rent increases, and reactivating an offline unit to increase the total unit count. He emphasizes that these value‑add levers—higher rents and added units—can be combined to force appreciation when managed effectively.

Chapters

If the current rent roll was reasonable, if there was room to grow the rent roll to raise the rents, which there there were. But if we could, if we could manage it well, we could likely force some appreciation there. We also had the ability. There was one unit that was essentially offline that we were able to bring back online, and so we kind of bought a property at one unit count and added a unit count. So that was another. Piece of the puzzle that we were looking at and how we could envision creating value before we even purchased the property.