Alex Auerbach - Sport Psychologist for the Toronto Raptors

25 Apr 2023 · 41 min
41:28

Recorded April 2023, this YouTube interview features Alex Auerbach (PhD, counseling psychology; sport/performance psychology) — currently overseeing player development, mental health and mental performance for the NBA's Toronto Raptors (joined March 2020). Auerbach describes his career path from college coaching to sport psychology, names key mentors, and explains working at multiple levels (individual players, coaches, team culture). He emphasizes rising awareness of mental health in sport and gives practical, evidence-aligned tools to develop peak performance: a three-question mistake-processing system (keep/do differently/learn), short daily mindfulness, the WIN cue (What’s Important Now), treating preparation as experiment (one change at a time), strategies to limit cognitive fatigue (true rest, sleep, short detachment breaks), and top sleep tips (cool body, consistent wake time, bedtime routine). He also recommends resources (Headspace, Calm, BelievePerform) and signs that warrant professional help (behavioral change, functional decline). Social/contact: alexauerbachphd on Twitter and LinkedIn.

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