Electroneum - The Value Of Content Influencers
In this monologue the speaker reflects on the pivotal role that crypto‑focused content creators have played in popularising projects, using his own discovery of Electroneum via Sean Davis as a personal example. He argues that roughly 90 % of crypto information originates from YouTube creators, and that these influencers have built the community and market awareness that later attracted mainstream media and large investments. The speaker critiques Electroneum’s recent shift toward a more corporate, less community‑engaged approach, highlighting Mick Ambrose’s feeling of being sidelined and the broader sense that the project is losing touch with its creator base. He outlines the systemic problem that most crypto influencers receive little to no monetary compensation for their work, despite the massive effort involved. To address this, he proposes a new token – BitcoinNYK – that would reward creators proportionally to their subscriber count whenever they produce a review, regardless of whether the review is positive or negative, provided it is honest and remains up for a week. The proposal emphasizes transparency, creator ownership, and a stake in the project’s direction, aiming to restore respect and tangible value to the influencer community. The video concludes with a call for Electroneum creators to consider joining this new model, while also reminding viewers to like, subscribe, and follow the speaker’s own project.
Chapters
Hey, you all, welcome back to the channel, and I hope you all are having a great day. So, uh, I wanted to talk to you all, um, about the value of content influencers, uh, particularly dealing in cryptocurrency. Uh, making a video a little later than normal today. I am just coming off of a radio broadcast, uh, talking about my own project, my own cryptocurrency, which has been kind of keeping me busy. Um, and, uh, but want to just talk about that because it's important to what I'm doing, and I think it's been very important to the cryptocurrency space. Um, in particular about Electroneum. You know, when I, when I first came, um, into, um, Electroneum, uh, I was able to find out about Electroneum through Sean Davis. Probably like many of you. Um, and when Electroneum— when I was first hearing about it, uh, I would pass Shawn Davis videos every day. I would be like, who's this bald head guy talking about this obscure coin? And I think I might have passed Shawn Davis videos about 3 times before I just sat down and finally watched the video. And that's when I became, um, aware of Electroneum. So thank you, Sean Davis. So it kind of just gets me thinking, what is the importance of a content creator to cryptocurrency? You know that content creators, YouTubers, I probably maybe— well, I'm just making up numbers here, but let's say probably 90% of content about cryptocurrency probably comes from like YouTube. Um, and so, you know, a lot of cryptocurrency, a lot of what we've done in this space has been prior to CNBC, business channels, mainstream media talking about it. So a lot of this industry that we've built up, this billions of dollars headed to trillions of dollars, a lot of it was done by content creators, people like myself and you all. And I think this video is probably more geared toward content influencers, but I'm glad you guys are watching and I'm sure maybe you all can get something out of it. So earlier today, very busy for me today, but I got a chance to sit down and watch Electronium Video All About Tech channel, uh, All About Tech channel, like many of you probably did or will soon. And you would find that, uh, Mr. Mick Ambrose, you know, kind of felt a little betrayed, kind of felt like, uh, you know, some things going on with Electronium, um, that, um, you know, I guess got them busy and Mick had planned quite a bit to do, uh, interview with Electra on him. Several interviews had came out. They weren't being courteous to him, as Mick explained, to keep him in the, in the fray and let him know, you know, what was going on. Um, and so, you know, he was very disrespected by that, and I could feel his emotion, and I can understand. So You know, here's what I want to say to this, but not just speaking directly to Mick's particular situation, but just speaking to content influencers in general, particularly in cryptocurrency. So let's get out a little bit of information, right? Just like how I explained to you all what happened with me and Sean Davis, and Sean Davis kind of opened my eyes into a lot of things that were going on in cryptocurrency. Many of us have had to depend on our makeshift media stations to get out to us valuable information, very important information. And the reality is, if you're a true cryptocurrency person, you're watching YouTubers, content creators, people who come from our, uh, origins. You're watching us over CNBC. We watch CNBC, what do we do? We say those people do not know what they're talking about, right? We're watching people in the space doing this every day in the trenches, right? What is the value of that to you all? I like to know what is the value? What does that mean to you all? Now I'm a very busy person and I, I like to put out content. But the reality is, of the content I put out, uh, I look at them more like podcasts. I don't do a lot of video editing. I don't do any editing at all. My videos are raw and uncut. If I make a mistake, I move on through there, and I apologize for people who don't like the videos or don't watch the videos. Um, then you got videos like All About Tech, Mick Ambrose, who really put a lot of heart and soul into their videos. Some of these content creators spend several, 8 hours editing this video so you can watch them. And that's why every time I see content like that, videos like that, videos like what Truthful Rob does and many of the other ones, um, I'm happy to see that. And I say things like, they deserve a lot more views than I get because they put in a lot more work and effort. And so it is more deserving. Right. And, um, you know, I definitely praise them for that, but what is their value to you all? Because the reality of the situation is when we do this content and we do videos like this, uh, YouTube and a lot of these other, uh, media sources, other cryptocurrency sources, they really don't pay us anything, right? Unless you're like a superstar person who's getting tons and tons of views, you're making tons and tons of money. You know, I mean, a lot of this is just done out of the hobby, is done out of love. Of course, I have my own project, so I'm incentivized somewhat to, you know, do videos and build my product as well. But then there are just people who are giving out valuable content. They're not being appreciated. They're not being, you know, showing the proper respect, right? And that's what Mick Ambrose was talking about. Now, The cryptocurrency space, I think for many of us, has always been this very close-knit, community-driven phenomenon. And there have been these type of hybrid, more so centralized coins with business models that kind of make— can kind of disconnect them a bit from the community. But a lot of cryptocurrency space has been this kind of close-knit buildup from the cryptocurrency space thing, uh, uh, situation. And to be quite honest, if I'm just being honest, guys, I'm just going to be honest as I can with this, but looking at somebody like Mick Ambrose, to me he was like the epitome of what a content creator for something like Electroneum would be, right? For the— for Electroneum, he would be like, I would think, like the kind of the mascot And, you know, many of us all saw him that way. You know, he would do the one-on-one videos at the electronic office with Richard Ells and really just felt like he kind of had him on speed dial. Now, where I'm a little bit concerned about how we look at what I, what I look at as important media, and I'm saying I'm not trying to make it more than, make us more than what we are, but what I'm saying, and hear me out here, What I'm saying is that when it comes to my crypto news, and for many of us in cryptocurrency, cryptocurrency is one of the most important, is very important to our lives. I just put it that way. Uh, if you're a real cryptocurrency person, it's up there. Uh, your news source, your media source, your information source is here with us, right? It is, you know, so that has to carry quite a bit of value now. I think the problem is, um, sometimes coins get out of touch with their community, and I think that's what's happened with Electrum. I think Electrum has went full force business now, and, um, you know, they just have no, uh, connection to the token whatsoever. Now keep in mind that that doesn't mean that that's necessarily bad for us because the branding of Electroneum, if it gets as big as it is going after its endeavors, that could through synergy pull up the value of the token. So, but from what we're accustomed to and this very close nature we've had with our projects and people, Electroneum has pulled greatly away from that. So to many people, people like Mick Ambrose and maybe others Uh, they're probably going to kind of feel that pulling away. Uh, you know, also it's going to be hard to find where they fit in because as they get more corporate, uh, it's probably going to be, you know, things are going to be done a lot more different. Electronic expanding, their whole thing is kind of marketing now. And, and, and it could— it's feeling like maybe this disassociation from the coin itself to a degree. And I could be wrong about this, but this is what it kind of feels like. And I'm trying to relate this from the eyes of content creators and influencers where they feel they fit in. So the next part I want to say is that, um, you know, a lot of cryptocurrency projects, big cryptocurrency projects, not just small ones, but, you know, have basically, um, uh, even reached out to content influencers and went, hey, we're starting this big project, we would like you on board as part of our marketing team. And I really thought that Electroneum would be open to kind of pulling from, you know, people in the electronic field who do Electroneum content and videos. I, I really thought that we would be kind of like the first round draft picks, some of us, maybe not me because, you know, I don't consider myself a, uh, uh, you know, I've done okay with some electronic those, but you know, I don't, you know, I don't know where I rank in the Electroneum content creators. There's some people out there who kind of took it to the next level and they deserve that. Uh, but you know, the thing is, uh, you know, I kind of thought Electroneum, I thought that might be a good branding for them to kind of go, well, look, you know, why don't you guys come on? Some of you all who've, you know, been with us from the very beginning and have reached millions and millions of people. Right? Come on with us. And some projects actually do that. There are several content creators who go around and they're part of, uh, they're actually on advisory boards. And, and you all know some of whom I'm speaking about too. And some of them don't get that many views, but they're on advisory boards, they're helping projects, and they, they have a, a good, uh, standing with the projects, and they're included, you know, in the day-to-day operations. And so, uh, I'm not blaming anybody here. I'm not saying anybody's done anything wrong, you know what I mean? I'm not saying Electroneum team has done anything wrong. Uh, you know, it is kind of odd to me that I recently— actually, just an hour ago or so, I watched an interview with Richard Ayers. He was in his office, and I'm like, well, do they have a telephone in there? You know, you know, I mean, You know, is it that— why are we sending emails back and forth? Like, is it a way, uh, you know, it's been certain relationships between Electron and Richard Ells and some of the people who've done interviews with him. It looks like it would have been nice to give them a phone number you can reach them at, give— be able to get them on, you know, get them on speed dial, right? And again, I could be wrong, guys. You guys could correct me if I'm wrong and tell me if I'm reaching here, but Looks like that would be reasonable, plausible, you know. I think I would do something like that. But anyway, that's probably what it seems to be happening. And, you know, Electroneum maybe has their own way forward now, way of doing things. They're doing big partnerships in other countries, and I think it will be a kind of trickle-down effect for the coin. But, you know, again, guys, I have to be honest and say the way things are running with Electroneum, it does feel like a really good business, a business that if I could have it my way, I would want to own some of the stock. Uh, now at this point, I gotta hope that coin mimics a stock, um, and, uh, that we, you know, we might get some of that, you know, at some point in the future. Uh, you know, as far as me doing Electroneum videos and what I've tried to relay to watchers of Electroneum videos and people who've invested in Electroneum, if that If I were to look at the fundamentals of this, uh, I would say it's a good project right now. That's as far as I can go, and that's as much knowledge as I can impart to you all, right? Uh, you know, I can't lie and say, well, the price is down, the project is horrible, and it's a mistake. I can't do that. I can only look at fundamentally what is done and remind people that The correlation between a good project and price in cryptocurrency don't always intersect or connect. We don't know who's behind some of these projects. It could be very wealthy people behind them keeping that price afloat. We know situations where one whale can move a market 20%, a Bitcoin whale can move Bitcoin 20%. When you got people who can do that, for whatever reason, if they want to do that, they can make or break your projects, you know. And so Uh, you know, as far as just price, we're still in a market where we really don't know what's going on here, right, to make those ultimate judgments. The only thing we could do is look at fundamentals of projects and go, well, look, the fundamentals work here. I still think the fundamentals work for Electroneum, you know, and we'll see what the future holds. But getting back to content influencers and what is our value here. So here's what I've come up with, and I make this offer to all of you, all Electroneum content influencers. And, you know, just bear in mind that what I'm saying here, what I'm suggesting here, is nothing negative about Electroneum. I think Electroneum is doing what's right for its project and its direction and future. But as content influencers and creators, we have a responsibility to ourselves as well to make sure we're getting value in what we do. You know, like I said, people are spending hours a day making videos. They're not earning anything from the video. Uh, these projects that many of us have talked about and we've helped become million-dollar projects and make a lot of money hasn't made us any money. And, you know, I want to try to set up something that if you all want, if you all choose to, if you think it's in your best interest to do so, to consider being part of a coin and a community as well that tries to help take care of content creators. And we'll tell you how it works. Um, I'm not gonna go into large detail about the whole use case of the cryptocurrency because I got a million videos of that on this channel. All you need to do is watch them. But I'm just going to give you this basic idea if you're a content creator. There's a lot of immense influence and power in content creators. Some of us have thousands of subscribers, hundreds of thousands, even millions, right? Collectively, that value is a lot to a community and a token and a good token. What I'm proposing here is what about a concept where as a content creator, when you commit to doing a review on a project or our project in particular. Based on your followers, based on your subscribers, we're going to issue you so much of our cryptocurrency. Um, also our door is going to be open to you. You can speak with us, you can be part of our project, and it could be value that we create as content creators. Now, um, what I want to be clear about is that This isn't one of those projects where we want you to just say good things about us, right? We want you to be honest. Doesn't matter if you call us a scam or slam us or say we're trash. If you do a review on us, we're still going to give you the cryptocurrency, you know, based on your followers. You, you do a video, you leave it up a week, we're going to, um, we're going to issue cryptocurrency in the amount of your subscribers. Now, this is a new project and the value of that cryptocurrency is whatever the market says it is. But what we're trying to put together here is something that could be helpful to content creators in the future and also say we value you. You know, you're part of this product and we're going to give you something and make you part of this project and you're going to get to steer the direction this project goes. By your influence. And that's something that hasn't happened in the cryptocurrency space with many of us, uh, who have been so integral to, uh, or integral to making the cryptocurrency space work as well as it has, or helping to exactly by getting the word out. You know, without us, a lot of the media attention, marketing, people would never know about these projects, right? But in many cases, we just haven't been, um, shown the courtesy, the respect, the honor, you know, as some, um, projects have done, you know. And again, every project is different. We're proposing something that is for you as a content creator And, you know, again, we invite you to study the project, read up on it, look at our interviews, see what we've done with it, and make sure you take care of yourself in this space. I see a lot of guys putting out good content. They're on YouTube. They're not being compensated by YouTube. They don't have enough followers to be compensated. So, I mean, you know, it's not really benefiting them. you know, to the, to the level it probably should. Now I'm fortunate enough I've reached the threshold and, uh, do have decent, you know, with videos and do get something out of it, right? And that's not really the part of why I'm in it, but some people are. And, um, so I think we have to bring all that into consideration, right? Um, and I don't think it's the black and white as to you should have did this or you should say this or you should feel this way or you should do that. But, you know, I just think it's about, you know, um, making the best decisions, you know, for you and where you want to be at in this space. And if you want to feel appreciated in this space, and if you want to guide, uh, be part of a community that you can have a say in and stake in, and that's what we're offering here. But we can only offer that. You all have to take that. And you might have to just reflect and say, well, What have I gotten, um, reporting on these projects, being a part of these projects, being down in the dumps with these projects? What, what have I gotten out of this, right? Have I gotten anything? Um, and, uh, you know, if you're at that point with it, you know, then maybe it's time to be a part of something that you can, uh, be respected in and valued in to that degree, or to the degree you want to be. But that's all I want to me in this video. You know, if you like video like this, don't forget to like and subscribe. Like I said, I've been kind of busy, guys. Don't forget to follow me over on my project BitcoinNYK. I think you'll like it if you do. And that's all I want to say in this, in this video. Uh, until next time, take care.
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