How I Started My Own ICO - You Can Too!

3 Aug 2017 · 31 min
30:46

In this video Michael Joseph Presley explains why he created an initial coin offering (ICO) for the MECO token, how he launched it, and what aspiring ICO founders need to know. He begins by defining ICOs and highlighting the biggest hurdle: getting a token listed on an exchange. Presley then shares his personal motivation—solving a problem for investors in the virtual‑world platform Second Life whose equity was locked in outdated stock‑exchange‑like systems. He describes the Second Life economy, the failure of user‑run stock exchanges, and the need for a decentralized token to unlock that equity. Presley outlines the token’s economics (500 million MECO at $0.01 each, $500 k fundraising goal, a $20 free‑token giveaway for the first 500 participants) and the technical platform he used—Proof Network’s blockchain, which offers a lenient listing process and multi‑currency support. He details accepted payment tokens (Bitcoin, Linden Dollars, Steam Dollars) and the decision to avoid fiat. The video also covers his marketing strategy (promoting other coins in exchange for their tokens), legal considerations (new SEC rulings, waivers, his IPO experience), and the built‑in decentralization safeguards that let token holders trade or reinvest content revenue even if the founder or team disappears. Throughout, he encourages viewers to register on Proof, claim the free tokens, and stay tuned for a series of deeper‑dive videos on legal, technical, and marketing aspects of launching an ICO.

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