Author Quan Mills uses parody romance covers as a marketing hook on Instagram, with jokes like 'my baby daddy is a bedbug' and COVID-themed covers that funnel readers to his actual spicy romance novels. Simple video hooks that land the joke pull people in.
This is a wild author. And, oh, my God, I don't know if anyone's seen him yet. I sent him to so many people. I feel like Quan Mills is now my spirit animal. Quan Mills. Look up Quan Mills on Instagram. I'll link it down below. The profile is insanely funny. It's these parody romance covers that are, like, just so bad. One of them, the COVID is like, my baby daddy is a bedbug. It's just, like, ridiculous. It's hilarious. It's hilarious stuff. You will look at the page and you'll laugh and you'll be like, this is just like. This is a parody on essentially spicy romance. The thing is, what an interesting funnel into spicy romance books. Like, to be clear, if I'm a spicy romance reader, I'm reading this, laughing, because it's just like, oh, my God, imagine if this was a real book, but he can also, again, create real stories. That's his legion into, oh, this is how I get intention. And his videos are so simple. The hook is just, here's the COVID of my book, and I wrote it, and he didn't actually write the book. It's a joke, but it's really, really interesting.
