Michael Viñal spent 20 years selling insurance before launching WebPrez Videos in July 2000 to help agents reach prospects online. The videos use over 40 scientifically validated communication techniques based on cognitive science and neurolinguistics to explain financial risks and insurance solutions.
Chapters
I started WebPrez Videos back in July of 2000 after 20 years selling life and health insurance to small business owners and private practice professionals. Like most agents and advisors, I often found it difficult to get the attention and the interest of qualified prospects. So I created WebPrez Videos to give other financial security professionals an efficient and effective way to help people recognize the most common risks problems and threats to their financial security, and to understand the insurance or annuity solutions available to them. At that time, back in the early 2000s, internet video was barely viable, so we were virtual pioneers in the production and delivery of video as an internet application. Of course, the technology has evolved and progressed substantially over the past 15 years, which has kept WebPrez continually evolving as well. Equally important, however, was our proprietary application of cognitive science, neurolinguistics, and rhetorical psychology, from which we derive more than 40 scientifically proven communication techniques based on how people process and interpret language and how it influences the way we think and behave, especially in regard to how we make financial decisions, all of which has been incorporated into the composition and production of our videos.