Insurance agents lose prospects because people forget 90% of what they hear and 80% of what they read. Video combining text, images, and narration boosts retention four-fold and conversion up to 400%, with six of seven people preferring it over text or talk.
Chapters
Studies have shown that when people are presented with a problem, a fear, a threat, or a risk of loss, they are 8 times more likely to make a safe money decision to purchase insurance or annuities. But studies also show that people understand as little as 20% of what they read, and they remember as little as 10% of what they hear. So using written or verbal information is not very effective. But when people watch a video that combines text animation, photo images, and audio narration together at the same time, they comprehend and retain as much as 4 times more information. In fact, video has been proven to improve both comprehension and retention of information by as much as 600% over spoken words and as much as 300% over written words. What's more, online surveys show that 6 out of 7 people actually prefer to watch a video rather than read printed text or listen to someone talk, even when it's done with a slide presentation. That's why we created WebPrez Videos—to focus your prospects' attention on solving problems using text, images, and audio, which can make them up to 400% more effective than any other videos.