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Insurance Marketing Ideas for Selling Long Term Care Insurance

Name: Insurance Marketing Ideas for Selling Long Term Care Insurance
Uploaded: 2014-10-29T16:20:28+00:00
Duration: 58 s
Channel: Michael Viñal
Description: In this brief dialogue, the speakers present key market data to underscore the urgency of selling long-term care (LTC) insurance. They cite U.S…

29 Oct 2014 · 1 min

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In this brief dialogue, the speakers present key market data to underscore the urgency of selling long-term care (LTC) insurance. They cite U.S. Department of Health and Human Services statistics showing that nearly 70% of Americans will need some form of convalescent, nursing, hospice, assisted‑living, or custodial care at some point, and that such care is typically not covered by health insurance or Medicare. Consequently, many individuals deplete savings or sell homes to pay for these services. The speakers also challenge the common belief that LTC only affects seniors, noting that 40% of current LTC recipients are aged 20‑60, highlighting a broader target market for insurance agents.

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Here's the problem.
According to the U.S. Department of Health and Human Services, at some time in our lives, often while recovering from a serious illness or accident, almost 70% of us— that's 7 out of every 10 Americans— will require some sort of convalescent or nursing, hospice, assisted living, or custodial care is not covered by either health insurance or Medicare, which is why many people use up all their savings and even sell their homes to pay for these services. And while many of us think that long-term care is only for people in their 70s, 80s, or 90s, the fact is that 4 out of 10 people currently receiving long-term care are between the ages of 20 and 60.