Selling Life Insurance to Businesses - Key Person Insurance
In this brief presentation, the speakers highlight a major risk for businesses: each year more than 2 million employees aged 25‑55 die and another 2 million become permanently disabled. When a “key person”—someone whose skills, relationships, or reputation give the company its competitive edge—is lost to illness, injury, or death, the business faces substantial costs. The speakers propose key‑person life insurance as the solution: a tax‑free capital infusion paid directly to the company that can be used to replace the individual’s value, recruit and compensate a capable successor, cover lost revenue during the transition, continue paying the person’s salary if they are recovering, and reassure creditors and customers. The overall message is that key‑person insurance transforms a potentially crippling loss into a manageable financial event.
