Steve Jobs pitched NeXT to finance professionals, then pivoted to education within six months. He later claimed desktop publishing was always the Mac's intended market, though Apple hadn't anticipated it. Jobs rewrote success stories after the fact to make them look planned.
Go on YouTube and look for that Steve Jobs lecture at MIT right after he was fired from Apple. And in there he's talking about his new company, NeXT, and he's explaining to students that the big use case of the NeXT computer is going to be finance. Because people in finance, they need those powerful computers, they need this new operating system that we've built. It's all going to be about finance. He basically explains how, you know, from day one they knew that this is going to change everything about finance. And then look at the footage of when they actually released that computer. They were saying that this computer is made for the education market. If If you actually look back at the history of NeXT, they changed the story every 6 months of what this computer was built for from day one. And Steve Jobs in that lecture describes the exact same phenomena regarding the Macintosh. Basically explains that they had never predicted that the desktop publishing industry would be the main driver of the sales of the Macintosh. They could have never predicted that. But when they realized it, they made it seem as if it was the plan since the beginning and they changed all the marketing and everything around that.
