Mike Larkin describes Auto Credit Enhanced, a service that uses credit bureau data to find auto loan prospects. It screens 80 attributes to cut unqualified leads by over 70%, then targets them with mail and email. Conversion rates run 0.75% to 3% or higher.
What is auto credit enhanced marketing? It is utilizing predictive data to determine who is a highly qualified in-market prospect for a major purchase. What if you could retain more auto loan customers, acquire more auto loan customers for others in your customers' households, acquire more auto loans from non-customers in your market area? Here is how auto credit marketing works. Step 1: Pre-screening opportunity. We will target both your customers and prospects in your marketing area. We look for 80 auto attributes through our proprietary algorithm using 3 of the largest US credit bureaus, which eliminates over 70% of prospects who won't respond or don't have the financial capability to purchase. Step 2: Marketing. We send a series of direct mail and/or emails with a qualifying offer to the prospective customer. The customer can apply at the personalized landing page or call an 800 number. With our auto credit enhanced marketing, we have seen conversion rates of 0.75% to 3% and sometimes higher depending on the opportunity. We are 100% FCRA compliant. If you're interested in learning about our hassle-free turnkey operation and would like to schedule a free, no-obligation discovery call, please go to go.onesub.com/referralcoach or give Mike Larkin a call at 515-577-3750.
