Insight Real-Time IP identifies anonymous website visitors by capturing their IP addresses and reverse-appending physical addresses, then enables personalized direct mail and digital outreach. The platform claims double-digit conversion lifts and higher ROI while staying compliant with addressable media rules.
Are you spending a small fortune driving traffic to your website and not getting the results you want? If so, you're not alone. According to HubSpot, 96% of website visitors don't self-identify. As a smart marketer, you know these in-market consumers represent your lowest-hanging fruit. The good news? Now there's something you can do about it. Welcome to Insight Real-Time IP. The original name in identity resolution and custom communications. With Insight Real-Time IP, we're able to help you turn this unidentifiable traffic into sales with eye-popping conversion rates that are known to reach double digits. Here's how Insight Real-Time IP works. Step 1: Consumers engage with your website. Step 2: A pixel on your website captures visitors' IP address and URLs. Step 3: Qualifying rules are set for determining when to reverse append a physical address to an IP address. Step 4: Newly identified visitors are segmented and scored using rich third-party marketing data. Step 5: You can now send personalized messaging to worthy prospects by direct mail and other digital channels. And step 6: You can measure performance at the individual customer level. Leveraging third-party marketing data and predictive analytics, Insight Real-Time IP qualifies and customizes your communications for optimal performance, maximizing ROI while eliminating waste. Our solution is IP-based and fully compliant, and because we arrive at physical addresses, all forms of addressable media are fair game for effective one-to-one communications. Get the most out of your marketing investments with Insight Real-Time IP.
