Mike LarkinPresident, Airstrike Marketing Inc · 🌟Omnichannel Marketing Strategist | AI-Powered Lead Gen | Direct Mail, Branded Merchandise Meets Digital 🌟

Digital Listening Vs Traditional Online Marketing

10 May 2020 · 2 min

Watch on YouTube

1:34

In this promotional video, Mike Larkin of American Solutions for Business presents a service called Digital Listening, positioned as a breakthrough alternative to traditional online marketing for both B2B and B2C lead generation. The service involves defining a geographic target area, collaborating with data scientists to select up to 25 keywords (including competitor brands, products, and cross‑promotional opportunities), and running these through a proprietary algorithm that captures the IP addresses and email addresses of prospects who search those terms. Clients receive at least 25,000 in‑market prospects and are advised to use a minimum of five custom HTML offers. Larkin claims that because the audience is already in‑market, marketers can expect a 20‑30% unique open rate, a 6‑15% click‑through rate, and a cost‑per‑click of $0.36‑$1, which he positions as superior to Google or Facebook advertising. The video concludes with a call to action, providing Larkin’s phone number and a scheduling link for a discovery call.

Chapters

Are you looking for a significant breakthrough with your online marketing? In-market digital listening for B2B and B2C lead and sales generation will let you bypass all the traditional online marketing. Digital Listening by American Solutions for Business is just that. With Digital Listening, you define the target prospects in a geographic area. Then you work with our team of data scientists to come up with up to 25 keywords for your search. These keywords can target competitors' brands, products, and cross-promotional opportunities. We then queue these keywords up in our proprietary algorithm. We then capture the IP address and email of the prospect that is searching. You now have access to that prospect's email address and can market to them as many times as you want. You will receive a minimum of 25,000 in-market prospects. We suggest a minimum of 5 custom HTML with an actionable offer. Because you are marketing to in-market prospects, you will see A 20% to 30% unique open rate. A 6% to 15% click-through rate . Your total cost of cost-per-click is $0.36 to $1. Compare that to Google or Facebook. If you are tired of your results with traditional online advertising, please call me, Mike Larkin, at 515-577-3750 or go to go.oncehub.com/referralcoach and schedule a discovery call.