Insight Real-Time IP identifies anonymous website visitors by capturing their IP addresses and matching them to physical addresses. The service enriches that data and enables targeted direct mail and digital outreach. 96% of website visitors never identify themselves, leaving marketing budgets wasted.
Are you spending a small fortune driving traffic to your website and not getting the results you want? If so, you're not alone. According to HubSpot, 96% of website visitors don't self-identify. As a smart marketer, you know these in-market consumers represent your lowest-hanging fruit. The good news? Now there's something you can do about it. Welcome to Insight Realtime IP, the original name in identity resolution and custom communications. With Insight Realtime IP, IP, we're able to help you turn this unidentifiable traffic into sales with eye-popping conversion rates that are known to reach double digits. Here's how Insight Real-Time IP works. Step 1: Consumers engage with your website. Step 2: A pixel on your website captures visitors' IP address and URLs. Step 3: Qualifying rules are set for determining when to reverse append a physical address to an IP address. Step 4, newly identified visitors are segmented and scored using rich third-party marketing data. Step 5, you can now send personalized messaging to worthy prospects by direct mail and other digital channels. And step 6, you can measure performance at the individual customer level. Leveraging third-party marketing data and predictive analytics, Insight Real-Time IP qualifies and customizes your communications for optimal performance, maximizing ROI while eliminating waste. Our solution is IP-based and fully compliant, and because we arrive at physical addresses, all forms of addressable media are fair game for effective one-to-one communications. Get the most out of your marketing investments with Insight Real-Time IP.
