Mike Larkin shows real-estate agents how to set up a direct-mail farm using Banner Season. You pick a postcard sequence, build a targeted list from the Experian database by zip code or income, and mail automatically. A 500-piece monthly farm costs about $185.
Hi, this is Mike Larkin with Banner Season, your retention, referral, and relationship coach. I've been asked a couple times of how easy to set up a farming, a real estate farm within Banner Season. The biggest problem that people have had, or agents have had over the years, is the time-consuming in executing on making sure to get out the mailings every month. And that's one of the keys to farming is to stay in touch with your clients and potential customers. This will show you a little bit. What I'm going to do is I'm going to go ahead and log into my Banner Season right now. From that standpoint there, but I wanted to bring you to just one of the many campaigns that we have that's ready to go. This has been all written for you and all you have to do is execute it. So what happens here is that With the postcards, you have touch one, it goes out immediately that you enter into this campaign. Postcard number 2 will go out 30 days later. Postcard number 3 will automatically go out 30 days later. And each of them on this particular campaign has got quick tips about homeownership, which is very, you know, which is really great. And then on the other side of the piece, it talks to you about, you know, looking for a real estate agent, give me a call. You can put your picture up here. It's very simple to execute. From the time it takes, from the time you look at this to the time you start executing, it could be about as little as 5 minutes. Some other things we can do, we can customize a piece, is what a number of people like to do is they like to have a neighborhood update. They want to find out what all the houses that are listed for. People are curious. They want to find out how much everybody, the listed homes that they've seen, in the neighborhood with the signs, and then they also want to see what's sold and what they sold for. This is something that will build curiosity about you, and they— it'll put you in a position to be the neighborhood expert in real estate. So this kind of goes over the actual campaigns, but I'll show you how easy it is to get all the, the addresses and to get started on the system. Right here is our address book, and then you go to the build a list. Now what the build a list is, is it's hooked up to the Experian database, which is the top database for direct mail mailers to pull from. What you would do here is you would run individuals. Now you can have all individuals. We also have new movers in here and new homeowners, but for real estate agents, they'll be looking for the homeowners. Next, you go to the geography, and with this you can either grab an entire county if you want to grab an entire county or a zip. I'm going to put a zip in here, and as you can see in zip code 50324, there's 2,215 records of what you have. You can also go down here and you can also do a radius around an address. And this is a great way to really, if you've got a listing or something, you can hit the houses around there. But that's not all, that's not all you have to do. You have the, the ability to go in and you can either ask for a homeowner or a renter. And the beauty of this is that you can have different messages for your homeowners. Right now I have it set for all, but if you want just homeowners, I don't know if you saw that, but that, that dropped down to 1,813. And if you just wanted to download a list for just renters and not homeowners, there's 211 renters. So you can message them differently than you're messaging your homeowners here for listings. These would be the buyers. And these could possibly be your listings. You also have the availability of length of time in the residence and the income. So if you want to get a— make sure you're talking to people that might be 6 years, over 6 years in their home, and you want to make sure they're a homeowner, go ahead and it's going to be updating here a little bit. It might take a little bit of time. But that will give you a count there of— you got 1,343 homeowners that are in this area that have been here from 6 years on. So there, those are the people that are probably ready to possibly move, odds are. So here is where you can go ahead and purchase. You can purchase as little as 100 of them, but if you want to purchase a name The whole thing, 1,343, it'll be $114.56. Now you own that list. That list will be downloaded. You can use it for as long as you want to. Uh, it's something that you— that would work out very well for you because the list can be— you don't have to rent it one-off. You can use it over and over and over again. Now what will happen then too is that Once you've purchased a list— now I've already purchased a list here. I'm not going to purchase this one here. But if you purchase a list, it puts it into your groups and you actually have a group in the list right here. So if this was, if this was that list, it would have 296 names here and then make it very easy for you to drop a mailing to that. So what I'm going to do in a later video is to show you how easy it is to pull from those programs. I've got a— right here I've got a campaign set up, and if I wanted to execute that campaign, I would execute it and I would manage the recipients here, and the recipients would actually pop up and I could upload that list and the campaign would be done. So for as little as 37 cents a postcard, uh, you can send out a campaign. So if you were doing 500 a month, it would cost you all of $185 a month to stay in touch with your farm. Uh, that's about it. If you need to visit with me, just give me a holler, 515-577-3750, or just message me through LinkedIn. Thanks. Have a wonderful day.
