Opiniator is a real-time feedback platform that captures customer responses during service, not after. When someone reports dissatisfaction, staff get an instant alert to fix it on the spot. Over 10% of customers leave businesses annually due to unaddressed complaints, costing revenue and reputation.
Fact, all companies have customers who defect to another business. Many lose over 10% of their customers every year. They defect because they are just not satisfied. This defection has 3 big effects on business. Number 1, the business loses revenue from the customers who leave. Number 2, the business now spends more to replace these defecting customers. And using social media, these unhappy customers complain very publicly. So defection— why does it matter? Because retaining customers has the biggest proven impact on profits. Customer feedback can help, but existing tools like comment cards, email, or web surveys are just not effective. They are simply too late for the business to take any action. There's a better way to use feedback and stop customer defection. Opiniator is a customer feedback technology used by many types of service businesses, including these. Opiniator collects feedback from customers when they are still receiving your service and enables you to take immediate action. This is how it works. The business invites the customer to give feedback. There are many different invitation types: poster, table talker, email, brochure insert, point-of-sale receipt, or a simple business card. The customer is shown how to give the feedback. Customers then take a short survey, usually via their own cell Using a method they prefer— phone call, SMS, or web— in a language they choose, and with a device they already have, like these. Opiniator works on everything, which means every customer can participate. Customers don't have to give personal details, so you'll get much more data. Opiniator immediately analyzes the data so staff know how they are performing and what needs to be fixed. If the customer isn't happy, an alert is sent to the right staff. So, like Superman, they can take action. They can fix the issue, talk to the customer, recover the business. If the feedback is positive, the customer is directed to the right social media site to give testimonial. And because Opiniator does not need to be integrated with your systems, setup is quick and easy. No defection, no lost revenue, no extra expense. Contact us now via email or phone. Opiniator— actionable feedback that stops customer defection.
